A cultural strategist who builds moments and moves audiences — both online and in real life. below are selected campaigns
SELECTED CREATOR & CULTURAL STRATEGY
FX’s Adults Season 2: A Full-Circle Fan Takeover
Role: Curation Lead · Creator Strategy · Content Day Production · VIP & Event Curation
For Adults Season 2, I built a multi-touchpoint creator strategy across the weekend activation leading to the premiere of the show in New York City. Including curation of the VIP launch party, 18 secured paid creators, and led a 15-creator content day with the cast. I also curated creators for the Los Angeles Stoop Sale with story-driven social content, giving audiences multiple ways to enter the world of the show.
Impact: 14.3M+ social impressions · 5.8M+ views · 283 posts · 18 paid creators
Company: IHEARTCOMIX, 2024 – Present
Ebenezer: From Curated to Viral
Role: Creator Curation · Paid & Earned Strategy · Co-Lead with Head of Digital @ IHC
Creator strategy and curation for Ebenezer across paid and earned channels, helped to build a roster designed to make the campaign feel organic rather than dependent on paid media alone. Worked across both creator channels, we developed a strategy that helped carry the campaign far beyond its initial reach.
Impact: 1.2B+ social reach · 131M+ views · $6M+ estimated media value · 40+ press hits · 10 paid creators · 12 earned creators
Company: IHEARTCOMIX, 2024 – Present
Apple: Margo’s Got Money Troubles — The Department’s First Creator-Led Production
Role: Talent Curation · Guest Curation · Communications
For Margo’s Got Money Troubles, I helped develop the department’s first creator-led production from the ground up. From curating creators to serve as the talent and personality of the evening rather than relying on traditional performers. I also curated the guest list and led creator and guest communications throughout production.
Impact: 21M+ Instagram impressions · 245K+ TikTok views · 21M+ Instagram impressions
Company: IHEARTCOMIX, 2024 – Present
Lionsgate: The Hunger Games: Sunrise on the Reaping — Building the World Off-Screen
Role: Artist Curation Lead · Outreach & Communications · Contracting & Budget Management
For the upcoming film, Hunger Games: Sunrise on the Reaping, I led artist curation for a pre-release cultural activation designed to extend the world of the film beyond the screen. I identified artists whose work aligned with the franchise’s visual and cultural world, then owned outreach, communications, contracting, rate negotiations, and budget management through execution.
Impact: 1.37M+ social impressions · $79.1K estimated media value
Company: IHEARTCOMIX, 2024 – Present
Nobody 2: Hurricane Harbor Becomes A Content Powerhouse
Role: Guest Curation · On-Site Activation · Content Strategy
To celebrate the release of Nobody 2, we took over Six Flags Hurricane Harbor for an exclusive after-hours experience blending star power, high-octane stunts, and summer energy. I curated 900 influencers, creators, press, and VIPs for an immersive event featuring Bob Odenkirk, nightlife photographer The Cobrasnake, branded photo moments, and surprise stunt activations. A QR-enabled wristband system allowed guests to instantly access their photos, turning every attendee into a content creator.
Impact: 170M+ social impressions · 469+ posts · 900 attendees
Company: IHEARTCOMIX, 2024 – Present
Springsteen: Deliver Me From Nowhere Creators Trip
Role: Creator Coordination Lead · Experience Ideation · On-Site Communications
To build momentum for Bruce Springsteen’s biopic, we curated a two-day creator experience bringing musicians and cultural tastemakers into the world of the film. Creators visited the recording studio where Springsteen recorded Born in the U.S.A. getting an intimate look at the space, the recording process, and special musical guests. From there, the group headed to the New York Film Festival premiere and after-party. Highlights included Lucy Dacus, Matt Berninger, and Walter Martin joining creators for a private studio session, performing Bruce Springsteen songs, and sharing the experience of hearing Jeremy Allen White as Bruce Springsteen for the first time, a moment that quickly spread across social. Our team also secured a special interview with Trackstar, Jeremy Allen White, and director Scott Cooper to further extend the film’s digital footprint.
Impact: Viral moments + high-volume organic reach + interview
Company: IHEARTCOMIX, 2024 – Present
Club elecTRONica: Bringing The Grid To Creators
Role: Guest Curation Lead · Engagement Analytics
To drive large-scale cultural impact around the release, I curated and confirmed a 1,000+ guest list strategically composed of creators, tastemakers, and community leaders aligned with the film’s futuristic aesthetic. By pairing targeted invitations with real-time performance tracking, the event generated over 83 million digital interactions, translating an in-person moment into sustained online momentum.
Impact: 700+ posts, 83M+ impressions, 1,056 attendees.
Company: IHEARTCOMIX, 2024 – Present
When Digital Work Changes Real Laws
Role: Digital Strategist · Campaign Designer · Copywriter
I rebuilt Cobalt’s social media presence from the ground up — overhauling their content strategy, visual identity, and tone across every platform. I led digital strategy and designed campaign toolkits for legislation signed into law in 2021 and 2023, created assets across election cycles, produced digital ads for Facebook, SEO, and web, and helped build coalitions with aligned organizations. The impact showed up where it mattered most: our voters turned out for our ballot measures at a higher rate than they did to vote for a president.
I revived the email newsletter The Gemstone, established a retail merchandise partnership with the Museum of Contemporary Art Denver, and produced rapid-response content post-Dobbs that reached 800K monthly impressions. Content was picked up by Slate, The New Republic, The 19th, and the Duke Center for Global Reproductive Health — and amplified by actresses Elizabeth Banks and Kuhoo Verma, helping elevate Cobalt as a national leader in reproductive rights.
Impact: Instagram +458% · TikTok +500% · Twitter +60% · Facebook +12% · $3,000 in newsletter donations
Company: Cobalt Advocates, 2020 – 2024
Putting A Hidden Gem On The Map
Role: Digital Marketing · Audience Development
I led social media growth and digital storytelling for the Newman Center, growing their Instagram reach by 3,444% and hitting 1.97M total impressions within nine months. I created original content and designed vibrant, collage-driven show posters and event graphics that stood out among everything else competing for students’ attention on campus — used across social, email, and print. I also built a student matinee study guide for the year-round series, distributed to all 10 participating Denver schools, making it easy for teachers to bring their students into the space. Student attendance increased 5% in a single season.
I also created the Midweek Boost, a weekly newsletter that connected subscribers and donors to the artists on the Newman Center lineup while touching on broader social and cultural conversations. During COVID, my newsletter Mid Week Boost was recognized by 5280 Magazine as a must-subscribe.
Impact: 1.97M total impressions · 3,444% Instagram reach growth · 5% student attendance increase
Company: Newman Center for the Performing Arts, 2018-2020
Selected Creative Work
Designed the B-Side Music T-Shirt for the Museum of Contemporary Art Denver in 2021 — one of the highest-selling artist T-shirts in the museum’s collection as well as merchandise, protest materials, posters, and retail products for Cobalt Advocates used across statewide election cycles, rallies, and advocacy campaigns.
