Electronic Press Kit

Bio
In art, as in life, YaSi is caught between worlds. The first-generation American daughter of Iranian immigrants creates songs that toe the line between Eastern and Western influences, between ebullience and sultriness, between optimism and realism. YaSi has toured with Iniko, Raja Kumari & iyla and has opened for the likes of Fletcher, Teyana Taylor, K.Flay, Zara Larsson, Lolo Zouaï and more. Her music has been on Spotify’s Fresh Finds along with publications and blogs like NPR, Earmilk, and Indie Shuffle & MTV.

YaSi’s reimagined cover of the iconic Persian song, Gole Yakh was featured in Blood of Iran, which won at Best Documentary at Diversity in Cannes for the 2023 Cannes Film Festival as well as the 46th Asian American International Film Festival

mgmt: nicole@sov-ren.com
booking: United Talent Agency
Daniel.McCartney@unitedtalent.com

Latest Press Photos can be found here


MUSIC AND MUSIC VIDEOS


film

YaSi and her rendition of Gole Yakh were featured in the docu-style film, Blood of Iran, that later went on to win multiple awards including Best Documentary at Diversity in Cannes for the 2023 Cannes Film Festival, as well as the 46th Asian American International Film Festival.


LIVE PERFORMANCES


PROFILES

In 2023, YaSi was selected for SoFar Sound’s London Artist Residency program. During her time in London, she played multiple SoFar shows and created a new EP due for a 2024-2025 release. In this profile she touches on carrying the torch of previous Iranian artists and how being an artist means being a revolutionary in your own right.
In 2018, YaSi was selected to be featured in actress and producer, Zoe Saldana’s new media company, BESE for their Local Noise sector. The profile touches on her Iranian upbringing and her dreams to play at Red Rocks (which she played a year later.)

Brand Collabs and Synchs

YaSi’s song drama queen featured in Taco Bell’s White Ranch Fries commercial
YaSi x SoFar and Bumble performance

Other syncs with: Google Pixel
Other brand collabs: Urban Outfitters, Red Bull, MCA Denver


Press:

“With the voice of a natural-born diva, YaSi pours out hip-hop-infused R&B and lyrics so personal […] She holds back nothing.

”YaSi’s been a fixture […] and has played Nuggets half-time shows at the Pepsi Center; her songs have been featured on local radio stations, and she’s been on the stage of most of the city’s major venues.”

Kyle Harris, 2019 cover story, Just Say YaSi in Westword Magazine

“Iranian American artist YaSi is one of Denver’s most exciting emerging musical acts.”

– Bruce Trujillo, NPR’s Slingshot

“Live performances rarely surpass their engineered originals: YaSi’s “Again, Again I” is an exception to the rule […] the songstress’ heady vocals in a vivid and memorable performance.”

Audiomack, Audiomack’s Pop Future Monthly Column

“…Profound lyrics about self-discovery and fear of failure. She brings the listener close to her as she shares her internal struggles with so much raw honesty and emotion-filled energy.

Tayo Odulta, Earmilk

“Showcasing a mixture of pop, R&B and hip-hop, we’re positive you’ll be hooked by it, and the gritty production and raw and alluring vocal of the artist is noteworthy as well.”

Luke Stacy, Hilly Dilly

“YaSi, an Iranian-American musician, shares with us what it took to defy the status quo and follow her dreams.

BESE, a digital music and news platform, founded by Zoe Saladana features YaSi in their LOCAL NOISE section.


One Sheet